LIVE
SAAS · BEAUTY CRM
MoonBeauty
CRM for beauty salons. Appointments, staff, finances, AI features.
● SERVICE · CRM & ERP DEVELOPMENT
Off-the-shelf CRM forces you to change
how you work. We build one that doesn't.
MoonBeauty runs daily operations for 1,200+ salons. VNP Solutions recovers revenue for hotel partners across OTA transactions. Both started because Salesforce and HubSpot couldn't model the domain. Yours probably can't either.
2Custom CRMs in production
1,200+Operations managed daily
2Industries: beauty & hospitality
2022Est. Prague
● CHAPTER 01 / IS THIS YOU?
Three teams that outgrew off-the-shelf software.
OPERATIONS HEAVY
Teams running their business on spreadsheets and workarounds
Your workflow doesn't fit any CRM template. You've spent months configuring Salesforce and it still doesn't match how your team actually works. You need software built around your operations, not theirs.
MULTI-LOCATION
Growing businesses that need centralized visibility
Five locations, one team trying to manage them. Inventory, staff scheduling, financial reporting — everything siloed. You need a single system that gives HQ the view they need without disrupting how each location operates.
DATA-DRIVEN
Companies where the data model is the competitive advantage
Your domain is complex. The relationships between customers, products, transactions, and outcomes are what makes your business defensible. A generic CRM flattens all of that. We build systems that preserve the complexity that matters.
If the tool is slowing the team down — it's probably the wrong tool.
Book 30 minutes● CHAPTER 02 / WHAT YOU GET
Software shaped around
your operations.
Custom workflow engine
Your process modeled exactly — approvals, transitions, automations, edge cases included.
Reporting & analytics
Dashboards built around the metrics that drive your decisions, not the ones that came with the template.
Role-based access control
Staff see what they need. Managers see more. Owners see everything. Audit trail on every action.
Multi-location support
Centralized reporting, decentralized operation. HQ has visibility; locations have autonomy.
Third-party integrations
Connect to your existing tools — accounting, payments, calendar, logistics. We map the data flows so nothing falls between systems.
Mobile access for field teams
Your staff don't sit at desks. The system works on the device they carry.
Legacy data migration
We move your historical data cleanly. Spreadsheets, old systems, CSVs — all mapped and validated before go-live.
Admin tools for your ops team
Configuration shouldn't require a developer. Your ops team manages the system, not ours.
● OUR TEAM
One engagement.
Eight disciplines.
You don't coordinate a roster of freelancers. You get one cross-functional team with a single delivery manager answering to you. Engineering, design, QA, marketing, and executive oversight — fully handled.
CTO
Technical Director
Architecture decisions, code quality, technical strategy. The engineering starts and stops here.
PDM
Delivery Manager
Your single point of contact. Scope, timeline, and budget — owned by one person.
DEV ×2
Senior Developers
Two senior engineers on every build. No juniors carrying the core product.
UX/UI
Product Designer
Design grounded in user research. Prototyped, tested, then built — not decorated after.
QA
QA Engineer
Testing before your users ever see it. Bugs caught in staging, not in production.
MKT
Marketing Specialist
Go-to-market strategy and analytics built alongside the product, not bolted on after launch.
CEO
Account Director
Executive oversight on every engagement. When escalation is needed, it reaches a decision-maker within hours.
● ON-SITE VISITS
We come to you — if that helps.
When it makes sense, we visit your location before writing a single line of code. We sit with your team, watch how the business actually runs, and talk to the people who live in the problem every day. It's not a sales call. It's a listening exercise. The domain understanding you get from two days on-site takes months to build over video calls — and it shows in the product.
● CHAPTER 03 / RECEIPTS
Two CRMs we built and operate in production.
Not demos. Live systems with real users, real workflows, and real consequences when something breaks.
LIVE
SAAS · HOSPITALITY
VNP Solutions
Revenue recovery for hotels. Finds billing gaps in OTA transactions.
● CHAPTER 04 / HOW WE BUILD
Five stages. Operations audit first, always.
01
OPERATIONS AUDIT
2–3 weeks
WE DOSit with your team. Map every workflow, every exception, every workaround. Interview the people who live in the system every day.
YOU GETWritten operations map, data model proposal, honest assessment of what off-the-shelf can and cannot do for you.
02
DATA MODEL
1–2 weeks
WE DODesign the schema around your business logic — not a generic contact/deal/pipeline model. Decisions documented.
YOU GETDatabase design document, entity relationships, integration map.
03
CORE BUILD
8–12 weeks
WE DOThe workflows that matter most, built first. Weekly demos in staging. You decide when to start training staff.
YOU GETWorking system covering your primary operations. Training documentation.
04
MIGRATION
2–4 weeks
WE DOMove historical data from existing systems. Map, validate, import, verify. No surprises on go-live day.
YOU GETFull historical data in the new system. Migration report.
05
EMBED
Ongoing
WE DOExpand workflows as the business grows, add integrations, respond to feedback from real usage.
YOU GETMonthly engagement. A system that evolves with the operation.
● CHAPTER 05 / HOW WE SCOPE
No two operations are alike. Neither is the pricing.
A beauty salon CRM and a hotel revenue recovery platform are completely different builds. We price after we understand your domain, not before.
01
Operations audit
Fixed-price engagement to map your workflows, data, and integrations. You get a written spec and an honest build assessment — regardless of whether you continue with us.
02
Scoped build
Once the audit is done, we propose a fixed scope with milestones. No open-ended time-and-materials invoices. You know the number before we start.
03
Ongoing evolution
Operations change. Workflows expand. Most clients stay on a monthly engagement after launch to keep the system aligned with the business.
● CHAPTER 06 / WHAT YOU MIGHT BE THINKING
The honest answers.
If your business fits a standard contact/deal/pipeline model, use them — they're fast to deploy and cheap to maintain. The problem is when your workflow is more complex than that template allows. Forcing your operations into the wrong data model doesn't just create friction — it hides the information that makes your business run. We build custom CRM when the off-the-shelf option would lose something important.
Yes — compared to a SaaS subscription. But SaaS subscriptions don't give you the data model you need, don't integrate with your specific stack, and don't evolve when your operations change unless you pay for customization anyway. The honest comparison isn't SaaS vs. custom — it's the cost of operating a misfit system for five years vs. building the right one once.
That's almost always about the rollout, not the software. We build training documentation alongside the product, not after. We involve your team leads during the audit phase — people support what they helped design. We've done this with salons, hotels, and logistics companies. Adoption is part of the deliverable.
Our CTO owns every architecture and data model decision. They've built two domain-specific CRM systems from scratch and operated both in production. If you have technical leadership, they collaborate. If not, ours leads.
They will. We expect it. Our rule: changes exceeding 20% of agreed scope trigger a re-estimate. You sign off before we continue. No surprise invoices, no silent scope inflation.
● CHAPTER 07 / FAQ
Practical questions.
For a primary workflow covering one operation type — 3 to 5 months from kickoff to go-live. Complex multi-location systems with legacy data migration take longer. The operations audit gives you the real estimate.
Yes. From the first commit. Your repository, your licenses.
Every engagement: CTO, Delivery Manager, two senior developers, product designer, QA engineer, marketing specialist, and account director. One delivery manager is your single point of contact.
Yes. Accounting software, payment providers, calendar systems, logistics APIs. We map integrations during the audit and include them in the scope.
Built in when field teams need it. MoonBeauty has a mobile-first interface because salon staff use tablets and phones, not laptops. We design for the device your team actually carries.
Yes, mutually. Send yours or use ours.
Tell us about your operations.
Whether you're replacing a spreadsheet maze or retiring a legacy system that's held the business hostage — we've probably seen the shape of the problem before.
REPLY IN 4 BUSINESS HOURS · NO SALES PIPELINE · MAYBE WE SAY NO